In August 2011, Perion acquired the Redmond-based Smilebox for $25 million. In February 2023, it was announced that Doron Gerstel would be stepping down as the CEO of the company and would be succeeded by Tal Jacobson, effective from 1 August 2023. In November 2022, CodeFuel, Perion's Search Technology division, entered into a four-year partnership with Microsoft Advertising. In September 2022, Perion disclosed the results of a digital advertising campaign for Mercedes-Benz USA, noting noting a successful implementation of the cookieless strategy. In August 2022, Perion received the Stevie Award in the artificial intelligence category. In February 2022, Perion received the Microsoft Supply Partner of the Year Advertising Award. In September 2021, MakeMeReach, a subsidiary of Perion, formed a partnership with Pinterest, allowing ad purchasing and data integration from major social platforms and Google. In October 2018, Perion's platform, MakeMeReach, received Google certification. This period also saw the company broaden its reach into the digital television advertising sector. Under his leadership, Perion took initiatives to minimize the company's debt and enhance its "operational efficiency". In April 2017, Doron Gerstel assumed the role of CEO. During his tenure, Perion grew from a single-product company with an annual revenue of $29 million to over $300 million. In September 2016, Josef Mandelbaum stepped down as CEO of Perion. In August 2014, Perion extended its agreement with Microsoft's Bing search service, powering search in Perion products for desktop and mobile platforms. In July 2014, Perion collaborated with CYREN, a provider of cloud-based security services, to enhance Perion's security and browsing applications. įounded under the name IncrediMail, in November 2011, the company rebranded to Perion, deriving its name from the Hebrew word for productivity. Perion was under the management of its original founders until August 2010, when Josef Mandelbaum was appointed CEO. The company went public on Nasdaq in January 2006 and was listed on the Tel Aviv Stock Exchange in 2007. Soon after its founding, they raised $3.3 million in funding from private and institutional investors. Perion was founded in 1999 by cousins Yaron and Ofer Adler. It is headquartered in Holon, Israel, with offices in Tel Aviv, New York, Los Angeles, London, Chicago, Boston, Atlanta, Toronto, and Kiev. Perion Network is a global technology company that provides digital advertising products and services.
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